Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a way to boost their information collection processes. While it needs much more technical knowledge than regular GTM and may present extra expenses, it can bring about better accuracy and even more reliable information
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to set up and less vulnerable to advertisement blockers.
1. Much more accurate data
The conventional approach of tracking conversions on a website, using pixels, is having problem with changing internet browser personal privacy plans. This implies that the data being sent out to Google Ads, Facebook Manager and other platforms is less accurate than it must be.
Server-side monitoring is a more safe alternative that helps to bypass these constraints, as it's loaded from your very own domain and dealt with as first-party code, implying it's less most likely to be affected by advertisement blockers or various other safety and security procedures. This gives a lot more accurate data and a more complete picture of customer journeys across channels.
On top of that, this sort of monitoring enables companies to track conversions outside of the internet site, such as telephone call and in-store sees, which can be tough for pixel-based tracking. This versatility provides marketing experts a lot more ownership over the data they send, and makes it simpler to comply with different data legislations. It's additionally a great deal less at risk to fraud, as it's harder for deceptive stars to manipulate the system by altering the postback URL.
2. Better control over data.
Server-side monitoring allows services to collect and improve data prior to sending it to third-party analytics/advertising systems. This boosts data completeness and precision, which can help marketers make more enlightened advertising and marketing choices.
Conventional pixel monitoring depends on JavaScript tracking codes that are placed in internet site visitors' browsers. These tracking codes are commonly obstructed by advertisement blockers, which can lead to data collection disturbances and incorrect results. Server-side monitoring allows organizations to bypass these constraints and offer exact, consistent data that is less susceptible to interference.
This type of monitoring also permits services to track conversions that happen beyond the website, like phone calls and in-store purchases. This is very important given that brand-new privacy policies such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is much more trustworthy for businesses looking for to adjust to these adjustments.
3. influencer tracking software Less susceptible to fraud
Server-side monitoring makes it possible for organizations to manipulate information payloads prior to it reaches third party endpoints, boosting safety and personal privacy. This is particularly crucial as various web browsers and systems significantly alter how they deal with cookies. For instance, in iOS 14, Safari will only provide first-party cookie data and will not permit pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and remain to track conversions that occurred outside of your website.
In addition, server-side tracking allows you to capture customer information directly on your own web servers. This gets rid of reliance on third parties, which can be susceptible to violations and privacy offenses.
A server-side radar is a collection of directions that tells your internet site's server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Business. It's also used to cause event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternative approach that makes use of a little piece of code on your website to gather information from individuals.
4. Simpler to implement
Server-side monitoring is a data collection procedure that happens on the internet site's very own web server, bypassing web browser constraints. This indicates that data accumulated by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it decreases the scope of data administration and gives organizations more control over transmission, making it normally much more dependable. Therefore, it's less prone to information obstacles brought on by points like a busted connection or an energetic ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion data similarly that you would with pixels or a cookie, yet this is after that passed directly to your advertising and marketing tools on the web server. This allows you to have even more precise information and helps make sure conformity with privacy laws such as GDPR. In addition, it likewise stays clear of the tracking constraints enforced by web browsers and advertisement blockers.