Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping organizations are turning to server-side monitoring as a way to boost their data collection processes. While it needs extra technical knowledge than regular GTM and may introduce extra prices, it can lead to greater accuracy and more trusted data
Pixel monitoring uses a piece of code to sign up conversions on your internet site. It's easy to set up and much less vulnerable to ad blockers.
1. Much more precise information
The traditional technique of tracking conversions on a web site, making use of pixels, is having difficulty with changing web browser personal privacy plans. This means that the data being sent to Google Advertisements, Facebook Manager and various other platforms is less accurate than it must be.
Server-side monitoring is an extra secure option that helps to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, meaning it's less likely to be impacted by ad blockers or various other protection actions. This provides more accurate data and a much more total photo of customer trips throughout networks.
In addition, this type of tracking allows companies to track conversions beyond the web site, such as call and in-store sees, which can be hard for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to comply with various data regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to control the system by changing the postback URL.
2. Better control over information.
Server-side monitoring enables services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.
This type of monitoring likewise allows organizations to track conversions that happen outside of the website, like call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to performance marketing software adapt to these adjustments.
3. Less prone to scams
Server-side tracking makes it possible for services to control information hauls before it gets to third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and platforms significantly alter just how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.
In addition, server-side monitoring enables you to record user information directly by yourself servers. This removes reliance on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that makes use of a little item of code on your webpage to gather data from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection process that takes place on the site's very own server, bypassing internet internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it minimizes the scope of data administration and gives organizations a lot more control over transmission, making it generally much more reputable. As a result, it's less vulnerable to information obstacles caused by points like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by web browsers and advertisement blockers.